Privacy Policy
Privacy Policy
How we collect, use and protect your personal data
At inkitabstracts, we take your privacy seriously. This Privacy Policy explains what personal information we collect when you visit our website or place an order, how we use it, who we may share it with, and the rights you have over your data.
This policy applies to inkitabstracts.co.uk and is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
inkitabstracts is the data controller responsible for your personal information.
Business name: inkitabstracts
Contact email: support@inkitabstracts.co.uk
Website: www.inkitabstracts.co.uk
Business correspondence address: Available on request where legally required.
If you have any questions about how we handle your personal data, please get in touch at the email address above.
2. The Information We Collect
Depending on how you interact with our website, we may collect the following types of information:
Information you give us directly
- Your name
- Your email address
- Your delivery address and billing address
- Your phone number (if provided)
- Payment information (processed securely by our payment provider — we do not store card details)
- Any messages or enquiries you send us
- Account login details if you create an account
Information collected automatically
- Your IP address
- Browser type and version
- Device type and operating system
- Pages you visit and time spent on them
- How you arrived at our site (search engine, link, direct)
- Cookie data (see our Cookie Policy)
3. How We Collect Your Information
We collect information when you:
- Browse our website
- Create an account
- Place an order
- Download a digital product
- Sign up to our mailing list
- Contact us by email or through our contact form
- Interact with us on social media
We may also receive information from third-party services we use, such as our payment processor or analytics provider.
4. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Send you order confirmations, dispatch notifications and delivery updates
- Send you order and delivery updates via WhatsApp, where you provide a mobile number at checkout
- Handle returns, refunds and customer service enquiries
- Manage your account if you have created one
- Send you marketing emails if you have opted in (you can unsubscribe at any time)
- Improve our website, products and customer experience
- Detect and prevent fraud or unauthorised activity
- Comply with our legal obligations
We will never sell your personal data to third parties or use it for purposes unrelated to running inkitabstracts.
5. Our Lawful Basis for Processing
Under UK GDPR, we must have a lawful basis for processing your personal data. The basis we rely on depends on how your data is being used:
| Purpose | Lawful Basis |
|---|---|
| Processing and fulfilling your order | Contract — necessary to perform the contract with you |
| Sending order and delivery updates | Contract — necessary to perform the contract with you |
| Handling returns and customer enquiries | Contract and legitimate interests |
| Sending marketing emails | Consent — you have opted in |
| Improving our website and services | Legitimate interests |
| Preventing fraud and unauthorised activity | Legitimate interests and legal obligation |
| Complying with legal or regulatory requirements | Legal obligation |
6. Who We Share Your Information With
We only share your information where necessary to run our business and fulfil your orders. We may share relevant details with:
Print fulfilment partner
Your name and delivery address are shared with our print fulfilment partner so they can produce and dispatch your order. They process your data only for this purpose and in accordance with their own privacy policy.
Payment processors
Payment is handled securely by our payment provider. We do not receive or store your full card details. Their processing is subject to their own privacy policy and security standards.
Delivery providers
Your name and delivery address may be passed to courier or postal services to arrange delivery of your order.
WhatsApp order messages
If you provide a mobile number at checkout, we may use WhatsApp (provided by Meta) to send you messages about the status of your order, such as confirmation, dispatch and delivery updates. The frequency of these messages may vary depending on your order. Standard data rates from your mobile provider may apply. Your phone number is shared with Meta only for the purpose of sending these order-related messages, and is handled in accordance with Meta's own privacy policy.
Analytics providers
We use Google Analytics to understand how visitors use our site. This involves sharing anonymised, aggregated data. No personally identifiable information is shared for analytics purposes. See our Cookie Policy for more detail.
Email marketing platform
If you have opted in to our mailing list, your name and email address will be held by our email marketing provider. You can unsubscribe at any time using the link in any of our emails.
Legal requirements
We may disclose your information if required to do so by law, or in response to a valid request from a public authority.
We do not sell, rent or trade your personal data to any third party for their own marketing purposes.
7. International Transfers
Some of the third-party services we use may process or store data outside the UK or European Economic Area (EEA). Where this is the case, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO), to protect your data in line with UK GDPR requirements.
8. How Long We Keep Your Information
We only keep your personal data for as long as necessary for the purpose it was collected, or as required by law.
- Order information — retained for up to 7 years for accounting and legal purposes.
- Customer account data — retained for as long as your account is active, or until you request deletion.
- Marketing data — retained until you unsubscribe or ask us to remove you.
- Enquiry and support data — retained for up to 2 years after your enquiry is resolved.
- Analytics data — retained in anonymised form as set by our analytics provider.
When data is no longer needed, we will delete or anonymise it securely.
9. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
| Right | What it means |
|---|---|
| Right of access | You can request a copy of the personal data we hold about you. |
| Right to rectification | You can ask us to correct inaccurate or incomplete data. |
| Right to erasure | You can ask us to delete your personal data in certain circumstances. |
| Right to restrict processing | You can ask us to limit how we use your data in certain circumstances. |
| Right to data portability | You can ask us to provide your data in a structured, machine-readable format. |
| Right to object | You can object to us processing your data based on legitimate interests, or for direct marketing. |
| Right to withdraw consent | Where processing is based on consent, you can withdraw it at any time. |
To exercise any of these rights, please contact us at support@inkitabstracts.co.uk. We will respond within one month. We may need to verify your identity before processing your request.
10. Cookies
Our website uses cookies to help it function, improve your experience and understand how visitors use our site. For full details of the cookies we use and how to manage your preferences, please see our Cookie Policy.
11. Data Security
We take reasonable steps to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration or destruction. Our website uses SSL encryption (HTTPS) to protect data in transit.
Payment information is handled entirely by our payment provider and is not stored on our servers.
While we do our best to protect your data, no method of transmission over the internet is completely secure. If you have any concerns about the security of your data, please contact us.
12. Children's Privacy
Our website is not directed at children under the age of 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data without parental consent, please contact us and we will take steps to remove it.
13. Third-Party Links
Our website may contain links to third-party websites, social media platforms or services. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before sharing any personal information with them.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in the law, our business or the services we use. The updated version will always be available on our website, and the date at the top of this page will show when it was last revised.
If we make significant changes, we will take reasonable steps to let you know.
15. Contact Us and Complaints
If you have any questions about this Privacy Policy or how we handle your data, please get in touch:
Email: support@inkitabstracts.co.uk
Website: www.inkitabstracts.co.uk
If you are unhappy with how we have handled your personal data and we have been unable to resolve your concern, you have the right to lodge a complaint with the UK's data protection authority:
Information Commissioner's Office (ICO)
ico.org.uk/make-a-complaint
Helpline: 0303 123 1113